HELPING BUSINESSES BUILD THEIR BRAND
& TELL THEIR STORY.
Taking care of your business is our business
Social Star is a branding agency that works with business professionals to build their personal and business brands.
With deep roots in the personal branding space from our founder, Andrew Ford, who (literally) wrote a book on the topic, our business has evolved to aid professional service companies where branding and reputation are paramount to their business strategy.
We support organisations that traditionally have very few marketing resources with young digital natives who leverage their talents to transform their clients’ social media and content for customers and partners.
THE SOCIAL STAR
DIFFERENCE
Businesses require marketing to keep their brand up to date in the market to attract the best staff and more clients. But what's the best way to do marketing? Traditionally there were two options: hire a marketing professional or use a marketing agency. Both have advantages and disadvantages, but now there is a third choice… and we believe it's the best of both worlds!
EMPLOYEE
Often, professional services companies will hire a junior staff member to focus on marketing as they do not have the training, experience, or time to do it themselves. Time and time again, these staff members are held back by their limited experience and begin to feel isolated. Inevitably, they move on, taking their knowledge and experience with them.
Today, any staff member can't have the full raft of marketing skills required for a modern company: design, writing, SEO, websites, paid advertising, CRM systems and more. Consequently, agencies are still required.
HYBRID
After working with professionals in health care, legal, IT services, and finance for over a decade, we have seen all of these challenges and benefits. Then a client requested we provide one of our staff to work with them, whilst being supported by our team of specialists.
The young marketing coordinator feels part of a team of peers, has development opportunities with mentors and a variety of work, whilst the client gets the benefit of continued service if someone is no longer able to work on the account.
Boom, a new service was born.
AGENCY
Marketing agencies can offer specialist services which are useful, yet most agencies don't offer the full package, meaning you need to employ a variety of agencies to coordinate separate tasks. But this also requires an internal member of your team to coordinate them, and this can get expensive.
It's difficult to really understand the culture of the organisation without working there regularly, and you can’t capture photos and videos for social media remotely.
Working with
social star
The hybrid marketing model functions differently from other services you may have encountered. We have designed it to suit our service-based clients who want to elevate their brand to the next level.
Core Capabilities
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![Social Star service of Website Development]()
WEBSITE DEVELOPMENT
We help you build your website to show your brand in the best possible light, and to focus your digital footprint in one place.
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![Social Star service of LinkedIn Revamp]()
LINKEDIN REVAMP
Leverage the gold mine that is LinkedIn. LinkedIn is the largest professional platform in the world, with over 5 millions users in Australia.
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![Social Star service of podcasts]()
PODCASTS
Starting a podcast can be a great way to connect with your audience and promote your difference.
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![Social Star service of videography]()
VIDEOGRAPHY
We specialise in creating engaging and compelling video content that effectively captures the attention of your target audience and delivers your key message.
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![Social Star service of photography]()
PHOTOGRAPHY
We capture high-quality images to promote your brand, service, or product. Our skilled photographers effectively communicate your brand's message and showcase your offerings.
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![Social Star service of blogs]()
BLOGS
There are many benefits to blogging, they help establish authority, increase website traffic, improve SEO, build relationships, and showcase your products and services to potential customers.
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![Social Star service of social media management]()
SOCIAL MEDIA MANAGEMENT
We oversee and optimise your organisation’s social media presence to engage with your target audience and achieve your marketing goals.
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![Social Star service of marketing coordination]()
MARKETING COORDINATION
The strategic management of various marketing activities to ensure a unified brand presence.
SOCIAL STAR VALUE
After working for over a decade with a range of professional service clients, individual consultants, start ups, and mid size businesses, we understand the nuances of services marketing.
CLIENT
SUCCESS
STORIES
We have been satisfied in all aspects of our relationship with Social Star including Website design, Podcasts and Instagram Reels. Social Star listen carefully to the problems presented, have been creative and brought innovative ideas and solutions as well as enormous energy and professionalism to our business. It’s a partnership we really enjoy.
– Dr Luke Crantock (Owner & Gastroenterologist)
I like working with Social Star because it's fun, it doesn't feel like work and my business sees real results from this collaboration. Their eye for detail and beautiful creations hit the mark and make our business look on brand and professional…
We've grown and I've been able to bring other clients to their services knowing I'm placing them in good hands.
– Iyari Cevallos, Board Strategic Advisor
Social Star has allowed us to further our vision for growth and see us reach some milestones that seemed very far off 12 months ago. Having Social Star on board for our marketing has allowed us to concentrate on ensuring we can focus on hospital compliance and patient experience.
– Priscilla Guy (General Manager)