Do Short-Form Videos work on LinkedIn? 6 reasons why we think they do.
Short-form videos are the future of LinkedIn content! They grab attention quickly, boost engagement, and build personal brands effectively. Perfect for professionals and businesses, they combine storytelling and easy production to deliver high-impact messages in seconds.
Read our latest blog to explore how this game-changing format that can elevate your personal and professional presence.
Long-Form Content: Why Books Are Still Relevant in the Digital Age
At Social Star, our collaboration with Michael Kenihan on The Health Practitioner’s Journey showcases the transformative power of long-form content. Read our latest blog to learn how long-form content can transform your personal brand!
E-ttraction Marketing: Attracting Clients Without the Hard Sell
In a world where traditional sales tactics often fall flat, it’s time to rethink how we attract clients. At Social Star, we believe in the power of e-ttraction marketing - a strategy that draws clients in through authentic connections and genuine value rather than aggressive selling. Read our latest blog to discover how e-ttraction marketing can transform your client acquisition strategy.
Why Figma is a Game Changer
We've streamlined our design process with Figma, and it’s been a total game changer. No more endless emails or meetings for tiny tweaks—Figma lets us collaborate in real-time with clients, making approvals faster and reducing revisions. It's perfect for both new builds and redesigns!
The Power of Consistent Content: Elevating Your Professional Services Firm
Let's explore how a steady content strategy can boost your brand’s authority and keep you top of mind in a competitive market. Discover the benefits through a client case study and insights from Social Star’s expertise in personal branding. Ready to enhance your content strategy? Read more to find out how.
From Trigger to Retention: How Customer Journey Mapping Enhances Your Business
At Social Star, we believe understanding your customers' journey goes beyond business - it's about forging meaningful connections. This blog delves deep into CJM's key stages and successful case studies.
How To Find and Improve LinkedIn Social Selling Index (Score)?
Learn how to optimise your profile, connect with the right people, engage with valuable insights, and build strong professional relationships.
Discover actionable tips and strategies that can transform your LinkedIn presence into a powerful tool for business growth.
3 Insider Steps to Get a Marketing Internship
Explore insider tips for landing a marketing internship! With Pearly Vong's recent success at Social Star, she's here to spill the beans on how to make your journey a breeze.
Dive into Pearly's experience, learn from her wins, and take charge of your internship journey!
Founder’s Story
From humble solo-preneur beginnings to a powerhouse in personal branding, Andrew Ford's unwavering dedication has transformed Social Star into what it is today.
Discover how our blend of personal and business branding strategies, fuelled by the ethos of e-ttraction, can elevate your brand.
Push vs. Pull Marketing
At Social Star, we use pull marketing to attract the right clients, build trust and maximise efficiency. By focusing our efforts on delivering valuable content and targeting qualified leads, we're able to not only reach our audience more effectively but also drive higher conversion rates.
The Future of Social Star
Discover how Social Star is not just a digital marketing agency but a trailblazer in blending business success with personal and professional development. Andrew's passion for mentorship, coupled with our innovative approach, sets us apart.
Why Should Google Be Scared?
With the recent rise in discussion circling Chat GPT and other platforms increasing in popularity within the search engine space - I thought it would be a relevant time to comment on how I source and validate information online.
Marketing may not save lives, but sometimes we make a real difference
Working with inspiring people is why I do what I do. We often work to grow people's brands and businesses, but occasionally our efforts help change people's lives. It's a good day when that happens. Today was one of those good ones, as I got to work with this bloke, the Unbreakable Farmer.
Optimising Your Time While Travelling for Work
Coordinating the details of the trip from interstate presented new challenges that taught me valuable project management skills which I thought I'd share in my first blog!
The ups and downs of building a Gen Z team
If you are considering hiring some Gen Z staff, here are some reflections from working with my marketing crew.
How will Chat GPT change the marketing game?
Lately, there's been all this talk about ChatGPT and how AI will take over our jobs, and even the world. Should we be really worried? Have you tried out ChatGPT yourself? Still weighing out whether to incorporate this new tech into your workflow and processes?
What’s Love Got to Do With It? Channelling Your Passion into a Career
It is our mission at Social Star to help people willing to break from the corporate grasp to achieve the business goals they were destined to achieve. We have seen time and time again that the most successful people are those who built a career out of their passion. And, we love helping these people take this step unto their journey beyond corporate life.
.au Domains: What is it and what does this mean for your website?
For years we’ve all been used to recognising a local Aussie business by the “.com.au” tacked on to the end of their website’s domain name. But now, in classic Australian fashion, we’re shortening the name.
How implementing Native Advertising can grow your brand following
Native advertising is not a new concept though the term was first coined back in 2011, just over a decade ago. Native advertising is different to traditional advertising methods such as ads or billboards, as its key goal is to appear like it isn’t an ad… interesting, right?
Struggling to get started on a Monday morning, this might help...
If you are struggling with motivation this morning, here is a quick tip from Andrew Ford.