Do Short-Form Videos work on LinkedIn? 6 reasons why we think they do.
LinkedIn has seen significant changes over the years, but one of the most prominent shifts is on the rise of short-form videos. These videos, typically under 60 seconds, are becoming a key tool for personal branding and content marketing on the platform. Here’s why short-form videos are taking over LinkedIn, and how you can harness this powerful trend.
1. Capturing Attention Quickly
In today's fast-paced digital landscape, people scroll through their feeds quickly. You need something more than static images or lengthy posts to grab their attention, especially for those Gen Z and Millennials who grew up with this format.
Short-form videos offer an immediate visual impact. They are easy to consume and deliver your message in a fun, digestible format that encourages users to stop scrolling and pay attention.
LinkedIn users are busy professionals, often looking for quick insights, industry updates, or business tips. Short-form videos allow you to deliver just that—clear, concise, and engaging content in seconds. Whether it's a quick marketing tip, industry insight, or professional milestone, short videos are perfect for making a strong impression without overwhelming your audience.
Pro Tip: If you have a longer video from your website or event, you can easily transform it into engaging bite-sized clips using AI tools like Veed.io or Capcut. These tools make it easy to highlight key moments, keeping your audience hooked. Need help with video content strategy? Let us guide you through it with a Hands-on Workshop to elevate your video marketing game.
2. Boosting Personal Branding on LinkedIn
In the era of ‘me’, personal branding is more important than ever. Short-form videos allow you to showcase your expertise and personality in ways that text and images can’t match. By sharing your knowledge, experiences, and even behind-the-scenes moments, you give your audience a glimpse into who you are beyond your professional title.
Video content helps humanise your brand. It provides a platform to connect with your audience on a deeper level, whether you're sharing a story, offering advice, or answering frequently asked questions. This helps build trust and authority in your field, positioning you as a thought leader.
It can be confusing and embarrassing to put yourself out there, we get it. But don’t let your ego get in the way of this powerful new medium. With the right guidance and understanding of how your brand can help your business, you will be proud of the results.
3. Increasing Engagement for Professional Businesses
Short-form videos aren't just for individuals; they're a game-changer for businesses, particularly professional businesses like legal and accountancy firms, medical centers, transport and warehousing industries which are looking to stand out. Short-form videos are an effective way to showcase your work, demonstrate success stories, and highlight client testimonials. These videos offer a fresh and engaging way to present case studies, giving potential clients a quick yet powerful overview of your capabilities.
The LinkedIn algorithm loves content that gets engagement, and videos are far more likely to drive likes, shares, and comments. This leads to greater visibility, making posting videos an essential tool for professional businesses aiming to boost their outreach and increase brand awareness.
4. The Power of Visual Storytelling
Video is a powerful medium for storytelling. In a short video, you can captivate your audience with a narrative—whether it's a case study, a customer success story, or a quick tip. These short, engaging stories leave a lasting impression and can help build a more personal connection with your audience.
Additionally, LinkedIn’s algorithm favors content that encourages interactions, and videos tend to get more engagement than other types of content. Whether you're sharing advice or celebrating a milestone, short videos perfectly showcase your brand's personality.
Check out Carol Cooke’s Showcase Reel which explains the power of visual storytelling.
5. Maximising Reach and Visibility
When used correctly, short-form videos can significantly increase your visibility on LinkedIn. The platform's algorithm prioritises content that keeps users engaged, and videos have a higher chance of appearing in feeds due to their ability to capture attention. By posting regularly, you can consistently stay top-of-mind with your audience and position yourself as an expert in your field. LinkedIn’s investment in video is paying off. Microsoft’s Q4 FY24 earnings report indicated that video is the fastest-growing format on LinkedIn.
Furthermore, video content has the added advantage of being shareable. Users are more likely to share videos that they find interesting or valuable, which further extends your reach beyond your immediate network.
6. Cost-Effective and Easy to Produce
Gone are the days when creating video content required expensive equipment and a large production team. With just a smartphone and some basic editing tools, you can create professional-looking short videos for LinkedIn. There are numerous apps available that make video creation accessible to everyone, even those with limited experience.
For professionals and as well as marketing agencies, this makes short-form videos a highly cost-effective strategy. You can create consistent content without breaking the bank, and the return on investment (ROI) can be significant in engagement and leads.
Conclusion
In 2024, short-form videos have cemented their place as a must-have content strategy on LinkedIn. Whether you're a professional looking to build your personal brand or a business aiming to drive engagement and leads, short videos are the key to standing out in a crowded feed. They provide a quick, powerful way to capture attention, showcase expertise, and increase visibility.
Ready to make the most of LinkedIn's video trend? Social Star can help you craft engaging video content that amplifies your brand’s message. Contact us today to get started.
