Facebook Social Media Marketing
In the age of technology, social media is pretty much inescapable. We are constantly exposed to social media, whether it be on our own phones, from our children, or even in the workplace. And marketers are nothing if not opportunists… so we capitalise on this plethora of media coverage in our campaign strategies.
Learn why Social Star believes social media marketing is so important, and how we achieve this with our clients.
Although it seems that Facebook is on its way out when it comes to popularity of social media platforms, the almost 20-year-old site continues to develop new features which keep it not just relevant, but important, in the digital marketing sphere. Not only does the platform boast a variety of features allowing you to tailor your content types to exactly what suits your audience, but Facebook also comes with the Meta Business Suite. This extension allows for seamless management of both Facebook and Instagram profiles, as well as ad and profile performance tracking to ensure you are getting the best results out of your social media marketing campaign.
Facebook offers a range of posting options, including text, photos and videos, polls, links to other websites, livestreams and Q&As as well as promotions of events. At Social Star, we love to utilise many of these features in order to maximise the diversity of content and keep things interesting. The variety of reaction options and comment sections on all posts also encourages open discourse between your company’s page and its viewers; a great way to connect directly with your clients and customers in a casual online space.
In case you don’t know, Facebook is now operating under tech giant, Meta, who also own Instagram and Whatsapp. Meta has developed an extremely useful software for business pages called the Meta Business Suite, which allows for cohesive management of your social media presence across all of their platforms, meaning you can easily track and compare the activity stats of your Instagram and Facebook pages.
Having this free feature means that you can optimise your use of the platform even if you aren’t an expert, without having to outsource for help. In fact, Meta Business Suite provides you with tips on how to improve your business’s online activity to optimise performance. It also allows you to schedule posts, post and monitor the performance of ads, and analyse reach and engagement on your page on individual posts, including the audience demographics you are reaching, as well as see likes, comments and shares in a concise format.
At Social Star, we use Facebook to market ourselves and our clients in two key ways. First, we manage the company page through consistent posts and interactions with other related accounts. This ensures we are maintaining a strong online presence and leaves a trail of previous work for potential clients and employees to see how we present our brand online.
Regular posts will also boost our engagement and the return rate of our viewers as we are appearing in their feeds more regularly. This is great for people who are following the business on Facebook, but many people like to keep their business relationships on LinkedIn… so how do we get around this?
We combat this through our second strategy which involves using the personal Facebook profiles of prominent individuals within the business to share and promote relevant and engaging updates about their brand. This allows us to reach audiences in a personal way, helping to humanise the brand and forge stronger connections.
Below, our CEO Andrew promotes the success of his start-up company aimed at matching university students looking for jobs with companies looking to hire student interns on his personal profile.
Facebook still has much to offer in the way of digital marketing and maintaining a brand page, and shouldn’t be pushed to the back burner just yet. We have highlighted several of the key benefits of using this platform to e-ttract clients and potential employees to your business, and hope to see you utilising them effectively soon!
To learn more about how we are using social media, and specifically Facebook to create successful marketing strategies for our clients, contact us today for a consultation.