LinkedIn Social Media Marketing
In the age of technology, social media is pretty much inescapable. We are constantly exposed to social media, whether it be on our own phones, from our children, or even in the workplace. And marketers are nothing if not opportunists… so we capitalise on this plethora of media coverage in our campaign strategies.
Learn why Social Star believes social media marketing is so important, and how we achieve this with our clients.
LinkedIn. You’ve heard of it, you’ve probably got it downloaded on your phone too. But are you using it effectively to grow your brand awareness and participation? This platform has many useful features which allows you to reach a target audience, and tailor your content accordingly, whilst also providing useful statistics on engagement and profile traffic. Whether this be used for building your personal brand or your business, LinkedIn is essential to a successful marketing strategy.
PROMOTING YOUR PRODUCT TO THE RIGHT AUDIENCE
LinkedIn is the social media platform for professional engagement. This means that the target audience for your content is very different from that of other platforms, such as Facebook and Instagram. Posting on LinkedIn is therefore very useful for reaching other businesses for B2B marketing. You can cut through the clutter of personal posting and get straight to the point… showing people who and what you represent, and what you have to offer them.
NETWORKING WITH LIKE-MINDED INDIVIDUALS
Having an online platform to manage and communicate to your network is a great way to keep people up to date with what you or your business is accomplishing. It also provides an easy way to reach new connections in similar fields, or who are prospective clients, in a more intimate way than going through their company, yet still remaining professional. Being able to make meaningful connections with people that will bring value to your brand is more important than the number of connections you make. Additionally, following up on new connections is crucial to solidify a relationship and help them remember you and your brand.
CONTENT VARIETY
LinkedIn offers a variety of posting options, from simple ‘status update’ type posts, to videos, events, blogs and job opportunities. This is a great way of creating a portfolio on your page of what your brand is up to. In particular, the blog post feature is helpful to showcase more detail, or a company’s position on an issue. Creating content that is not necessarily aimed at selling your product, but rather improving brand image, such as discussing trends in your market or prospective developments to watch, helps show that your business is active, relevant and conscious of the bigger picture.
ENGAGEMENT STATISTICS
LinkedIn makes it easy for users to track the engagement on their profile and of their posts, which in turn assists in identifying what type of content will bring in the most traffic for your page. Being able to see how many, and who has viewed your profile is a great way to add other people to your network that are interested in your brand. Particularly when advertising jobs, this feature is helpful to find potential employees, and the types of audiences your advert is reaching. We can also utilise the post view feature to easily track which types of posts are performing the best, whether this be posts with images, blog posts, or a video. It can also reveal the types of people who are viewing your post, and companies or industries they are from. This information will help tailor your marketing strategy to reach the largest audience of relevant users as possible, using the most effective method of communication.
OUR STRATEGY
At Social Star, one of the first steps we take when helping a client market their brand is improving their LinkedIn. We begin by improving their profile, including their images, bio, experience list and more, to ensure what they have on their page is reflective of the goals they wish to accomplish with us. We also provide strategies on how to expand your network meaningfully and efficiently, in order to provide a greater selection of future clients. Finally, we work on an ongoing basis to ensure that you are active on your LinkedIn profile, through regular posts, blogs and business updates. We can also use LinkedIn to promote posts on other platforms, such as a podcast release, which can help increase traffic and SEO. Your profile will never say that you “haven’t posted lately” again.
To learn more about how we are using social media, and specifically LinkedIn to create successful marketing strategies for our clients, contact us today for a consultation.