Must-Haves For The Modern Marketer: Websites & Programs
Technology evolves so quickly, meaning that marketers are always looking for ways to keep up with these advancements, and stay on top. Digital marketing is at the epicentre of Social Star’s mission, and we employ several strategies to maintain effective marketing results in keeping with the trends of the moment.
Here are our tips and insights on the must-haves for modern marketing, and how to create a successful brand in the digital age.
There are a lot of challenges for marketing professionals in this day and age… with some of your team choosing to work from home while others are down with COVID-19, it is important to make sure that you continue to work as a team. In fact, this applies to all industries, but today we will provide you with some more marketing-specific websites and programs you should utilise to ensure transparent sharing, communication and productivity. These tools will help keep your business running smoothly no matter what life throws at you, focus on content creation, web-design and team organisation and cohesiveness.
So without further ado, here are our top picks!
1. CONTENT CREATION: CANVA
Do you really work in digital marketing if you don’t use Canva? A program founded in Australia in 2012, Canva is an online tool which makes all sorts of everyday graphic designs such as creating infographics, Instagram posts, business cards, posters and banners extremely simple!
Not only is it easy for anyone with an eye for design to build creative and engaging content, there are several features which make it useful for operating in a team:
Upgrade to PRO and keep all work saved under a ‘Team’
Everyone in your ‘Team’ can access and edit designs
Create brand kits, including fonts and colour palettes that are consistent with your brand
2. WEB DESIGN → SQUARESPACE
Squarespace is a fantastic tool for building websites that even non-coding and tech gurus can master. With a unique ‘drag and drop’ style of formatting, you can customise web pages and layouts to suit your needs, without having to learn any complex coding. Although building websites may not seem like marketing, managing a client’s digital presence across all platforms, including a website, is a great way to stand out from your competitors, and is something that we at Social Star, pride ourselves on being able to offer.
Some key benefits of using Squarespace for website building are:
Multiple collaborators are allowed, and they can be granted different permissions of access
Set design guidelines to keep colours, fonts and pages cohesive throughout
Easy to navigate and plenty of help available (both through the program and in videos on YouTube etc.)
3. TEAM ORGANISATION → GOOGLE
To the average person, Google is just a search engine, and maybe they have a gmail account. But the google suite, or G suite, has so much to offer any business, not just marketers, to ensure a collaborative and transparent business flow. You can create a business email under the gmail software, meaning you can have an @socialstar.com.au instead of @gmail.com address. With this, you are also linked to other members of your organisation operating under that address. Google provides several other features such as Google Docs, Google Sheets, Google Calendar, G-Chat and more. All of these encourage collaboration because multiple people can have access to view, comment and/or edit resources, and can be accessed on any device with an internet connection. This is also helpful to facilitate a hybrid system of working from the office and from home as your work is always saved in Google Drive.
The best parts about the Google Suite:
Compatible to almost every device which allows for ease of cross-working within your business
Third-party web applications are commonly integrated with Google Suite which saves you time and money
Cloud-based apps which allow for all your data to be shared with your team quickly and easily
To find out more about how we can help you master modern marketing strategies, including using essential websites and programs, get in touch today.